A flagship marketing campaign designed to launch Zebra Technologies’ new brand language across digital channels, creating a cohesive and scalable visual identity through advertising, web, and campaign experiences.
How I contributed
Led the final art direction for the campaign, translating the new brand language into a unified visual system across landing pages, hero imagery, and digital advertising assets.
Company
Zebra Technologies
Project
Brand launch campaign
Role
Art Direction, UX/UI Designer
Year
2017-2019
Platform
Responsive website
Objective
Establish a cohesive digital expression of Zebra Technologies’ new brand language across marketing and web experiences.
💡 Design Challenge
Translate a newly defined brand language into scalable digital experiences while maintaining consistency across multiple campaign assets and platforms.
