Hello! I’m Laura Watanabe
I simplify workflows, give people the context they need & turn clarity into results
Chicago, IL
Introduction
I’m a senior product designer working in enterprise software and workflow-heavy environments. I care about reducing friction, improving decision making, and helping people move through tasks independently.
Core skills
My work focuses on creating intuitive, scalable solutions that make complex systems easier to use
1
Product Design
Designing thoughtful experiences that balance user needs, business goals, and technical constraints.
2
Design Systems
Building the framework that brings consistency across products and teams.
3
Research & Validation
Using evidence, insight, and real user behavior to guide confident design decisions.
Selected work
A showcase of projects that reflect my approach to problem solving
Proudly partnered with forward-thinking brands
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Petrifilm™ Plate Manager
Overview ⸺ Petrifilm™ Plate Manager combines advanced hardware and software to streamline microbial testing in high-volume food safety labs. By… read more
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Optum Healthcare
Partnered with Optum to bring structure and cohesion to a fragmented digital ecosystem. The work centered on refining information architecture,… read more
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Google Cloud Next ’22
Google Cloud Next ’22, introduced clear, low-friction pathways—guided registration, contextual prompts, and hybrid touch points—to seamlessly move users into deeper… read more
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Zebra Technologies
A flagship marketing campaign designed to launch Zebra Technologies’ new brand language across digital channels, creating a cohesive and scalable… read more