Hello. I’m Laura
I create <user-centered> experiences that align business objectives with user needs.
Chicago, IL
Proudly partnered with forward-thinking brands
Introduction
I’m a senior product designer working in enterprise software and workflow-heavy environments. I care about reducing friction, improving decision making, and helping people move through tasks independently.
Core skills
My work focuses on creating intuitive, scalable solutions that make complex systems easier to use
1
Product Design
Designing thoughtful experiences that balance user needs, business goals, and technical constraints.
2
Design Systems
Building the framework that brings consistency across products and teams.
3
Research & Validation
Using evidence, insight, and real user behavior to guide confident design decisions.
Selected work
A showcase of projects that reflect my approach to problem solving
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Optum Healthcare
Partnered with Optum to bring structure and cohesion to a fragmented digital ecosystem. The work centered on refining information architecture,… read more
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Google Cloud Next ’22
Google Cloud Next ’22, introduced clear, low-friction pathways—guided registration, contextual prompts, and hybrid touch points—to seamlessly move users into deeper… read more
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Cincinnati Bell Technology Solutions (CBTS)
Overview ⸺ CBTS needed a more efficient way for authorized users to access invoices directly from the Ascendon dashboard. Rather… read more
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Zebra Technologies
A flagship marketing campaign designed to launch Zebra Technologies’ new brand language across digital channels, creating a cohesive and scalable… read more
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Corporate Design System
Neogen Design System Led an enterprise design system initiative intended to unify multiple software experiences across a growing product ecosystem.… read more
Extended Work
Visual highlights from past campaigns, product launches, and brand executions
Currently Seeking new Opportunities.
Interested in working together?